Content
14 Claude Skills That Turn It Into Your Social Media Team
Jayant Joshi · 5 min read · August 12, 2026
Built Ootto and runs its Instagram on it
Claude can write your captions. It cannot watch a reel, read your real numbers, or render a video. Fourteen free skills fix most of that. One connector fixes the rest.
All fourteen are free, MIT, no account and no email. Two ways in, depending on which Claude you're sitting in - one instruction each.
Type this. All fourteen land in your skills folder.
git clone --depth 1 https://github.com/Ootto-AI/claude-content-skills.git && bash claude-content-skills/install.sh
Copies all fourteen into ~/.claude/skills. Restart Claude and every one of them is available.
No shell in these, so there's nothing to clone - sign in and add the connector instead, and get the same fourteen abilities running against a real account.
The connector, and everything we shipped today
Sign in, or make the account. Everything after that happens on your own dashboard.
ootto.ai/content
Sign in, or make the account. Everything after this happens on your own dashboard.
One button
The connector card is on the dashboard. Until Claude has actually called us it says Not confirmed yet, rather than a green tick it has not earned.
Where it lands
Claude's own Connectors panel. Nothing to configure once that button has run.
Paste the key
Copy the connection key, or the MCP URL, and add it as a custom connector. A reel that was still rendering keeps rendering on our side.
Your board is ready
Your handle, and your site if you have one. Niche, audience, voice, pillars, hooks and look, all read back - then creators to judge, each with a reason.
Ootto is in Claude
Listed under Context, Connectors - with a real reel prompt in the composer beneath it, auto-approve on.
The MCP URL is https://mcp.ootto.ai/mcp if you're adding it by hand. From there, these are the prompts we ran against the live connector today, and what each one actually returned.
Start with the account, not one reel - this pulls their recent reels into your board with real view counts.
Pull @competitor's last 30 reels and rank them by what actually travelled.
Ran it on @devinjatho: added, 463,411 followers, with his reels ranked by real views - 3,793,450, then 1,295,883, then 868,142.
Then take the top one apart - the part Claude can't do alone. It downloads the video, pulls the frames, transcribes the audio, and hands the whole thing back timestamped.
Tear down this reel and tell me what made it work, second by second: <paste the reel URL>
Returned the caption, real stats, a section-by-section visual read, an 11-line timestamped transcript, the hook named as result-first, the five beats, and three ways to run it in another niche.
Hooks are the part worth borrowing - you get the pattern with the specifics stripped out, so you keep the technique and leave the words.
Which hooks in my niche could I run without copying anyone?
Returned eight mined hooks as fill-in templates - "For [skill/field], this is bad, this is good, this one's great." - each with the pattern named, how often it has been seen, and the reel it came from.
Once the ideas are in the conversation, ask for the week, not one reel at a time.
Plan my week - seven reels from what is working in my niche.
Returned seven dated items, each with its own hook, sitting on the calendar as ideas.
Then make one - a prompt this shape.
Make a reel from this script, cream editorial - one designed beat per line.
The four middle reels below came from a prompt this shape - the same script rendered four ways.
Make every beat a motion graphic. No type on a flat ground.
A bar collapsing, a filmstrip advancing, a curve drawing - the line is performed rather than captioned.
Use Playfair Display for the hero words and Inter underneath.
Pins the typeface on the brand record, not just on this reel, so the type stops drifting back to the house default on the next one.
And wire the lead loop directly on the account:
Set up comment-to-DM on the keyword AUDIT.
Live on this account: the public reply carries no link, the resource goes in the DM.
Nothing publishes on its own. The reel is rendered and staged; posting is a thing you say yes to.
Get viral ideas automatically
The skills do it once - when you sit down and run them. Connected, it keeps doing it: ideas keep arriving from what is actually working in your niche, reels keep getting made, comments keep getting answered, while you are asleep.
The reels winning in your niche
Real creators, real view counts. Every tile carries Analyse and Create with Claude, so studying a reel and building your own are one click apart.
A surface, not a paragraph
Summary, Transcript, Hook, Caption, Visual, Idea Analysis, Storytelling Format, Positioning, Contrast, Hook Alignment, How to Personalize - plus why it worked.
Named beat by beat
Not good pacing - promise, numbered tips with exact paths, reach escalation, save CTA, each one pinned to the frame it happens in.
It keeps score
Reels made and leads captured, week by week, with the day Ootto started marked on the line.
Route A: do it yourself
Start with the exact free skill for this outcome
MIT, no account, no email. Install first, then run the command for your account.
For this outcome: Content Factory
git clone --depth 1 https://github.com/Ootto-AI/claude-content-skills.git && bash claude-content-skills/install.sh
Installs the free MIT Content Skills bundle into ~/.claude/skills in one shot.
/content-factory - my niche is [niche], model this reel: [reel URL], my handle @..., CTA keyword GUIDE
Runs the full pipeline order for the post: research, hook, script, build, caption, and comment-to-DM lead setup.
Route B: let Ootto run it
Ootto replicates this on autopilot
Open the dashboard, connect once, then let the pipeline handle research, production, and lead replies.
Open the connector dashboard
Go to /content/login, sign in, and open your Ootto content dashboard.
Add Ootto to Claude
Use the one-button Add flow so Ootto appears in Claude's Connectors panel.
Claude shows the connector
The connector lands in Claude's Connectors settings, confirming Ootto is wired.
Board reads back your context
Your audience, pillars, voice, and creator signals are filled from account context.
What is actually working now
Ootto pulls what is moving in your niche and loads ranked examples in board.
Reel + comment-to-DM lead loop
Reels move to ready state and comments are answered with public replies plus DM follow-ups.
Get started