Pricing
One engine. You stay in control.
Your own operator, brand brain and content calendar. You approve every reel.
Weekly
Try it a week at a time.
per week, billed weekly
What you get
- Works inside your Claude: you connect Ootto to Claude (MCP connector), about 2 minutes
- Any Claude plan works, Free included. On Team or Enterprise an owner adds it
- Up to 16 reels a week
- Clone your own voice
- Everything in Self-serve except AI avatars, for 1 brand
- Billed weekly, cancel any time
Self-serve
A whole month of reels, made inside your Claude.
per month, billed monthly
What you get
- Works inside your Claude: you connect Ootto to Claude (MCP connector), about 2 minutes
- Any Claude plan works, Free included. On Team or Enterprise an owner adds it
- Up to 100 reels a month
- Niche research: the creators and reels working in your niche
- Ideas built on what works and on what makes you different
- Change any reel by asking Claude
- Posts to your Instagram only after you approve
- Replies to your comments
- Clone your own voice
- AI influencers Andrea, Nadia and Marcus
- AI avatar reels, paid with your credits: 35 credits a 5-second clip
- Up to 50 brands. Cancel any time
Starter
We email you your reels every week. Just approve them. The same done-for-you automation, ideas and edits, a lighter plan.
Everything in Self-serve, plus
a month
- We do it all for you, no Claude needed
- Clone yourself: your AI double, with your face and your voice, paid with your credits
- Our AI presenters, when you'd rather stay off camera
- A monthly content plan you approve
- Captions, posting and scheduling done for you
- Edits your footage, or makes motion graphics when you have none
- Turns comments into leads automatically
- Priority support from a real person on our team
Every week
For a business that wants to show up every week without doing it.
- A fresh audit of your account and your niche
- New ideas from what's working right now
- We create your reels
Done-for-you
We email you your reels every week. Just approve them. You sit back and sell: Ootto builds the automation, the ideas, the edits and the motion graphics.
Everything in Starter, plus
a month, more than double Starter's reels
- More credits for avatar reels: 1,000 a month instead of 700
Every week
Approved posts book themselves at your best time.
- A fresh audit of your account and your niche
- New ideas from what's working right now
- We create your reels
Every plan: nothing is posted until you approve it.
Reels with a face. Yours, or ours.
Andrea, Nadia or Marcus sell your product on camera, in your brand. On the done-for-you plans, clone yourself from a video of you talking for about a minute. Avatar reels are labelled as AI on Instagram.
On your plan
AI influencers Andrea, Nadia and Marcus: on Self-serve, Starter and Done-for-you.
Clone yourself, with your own face: on the done-for-you plans, Starter and Done-for-you.
What it costs
AI avatar reels: 35 credits a 5-second clip. A typical avatar reel uses 2 to 3 clips (70 to 105 credits).
Short AI video clips: at most 3 in any reel, from 28 credits each.
Paid with your credits: avatar and AI clips are paid from your credits on every plan, your plan's credits and any credit packs alike.
One credit from $0.10, so an avatar clip is about $3.50 and a typical avatar reel about $7 to $10.50.
You approve it first
Every avatar reel starts from a storyboard you approve. You see exactly what your avatar will say before anything is made.
Top up credits
Research
20 credits
$5.49
$0.27 a credit
Starter
100 credits
$10
$0.10 a credit
Creator
500 credits
$50
$0.10 a credit
Studio
1,000 credits
$100
$0.10 a credit
One-off packs on top of your plan's credits. Buy them any time under Billing in the app.
Questions, answered honestly
Are the reels real, or just mockups?
Real. Every reel is rendered by the same engine that runs the demo brand you see on this page: scripted, built, scored and exported as a video. Nothing here is stock footage or a fake screenshot.
Does it post to my account on its own?
Only when you let it. Reels always land in your dashboard first. You turn on auto-posting when you're ready, and only above-bar reels go out.
How do we handle Instagram?
You connect your account through Instagram's own login screen, the same one you'd use on Instagram itself. We never see or store your password. Once connected, Ootto reads your bio, captions and past reels to learn your voice. It can post reels or reply to comments and DMs only after you turn that on yourself, and you can disconnect at any time.
How does it learn my brand?
During onboarding it scans your Instagram and website (your voice, colors, products and the claims you can't make) and builds a living brand brain you can edit anytime.
What if it can't verify something?
It tells you. A stalled reel shows as stalled, an unknown status shows as unknown. Ootto never claims a result it can't back up.
Does Ootto edit videos as well?
Yes. Ootto doesn't just build motion graphics. It edits your own footage. Upload a clip and it cuts and reframes it, removes the background so your subject stands out, adds animated captions synced to the words, and designs the whole reel around your video, in any style from a clean talking-head to a full cut-out animation.