Content
Make Viral Instagram Carousels With Claude
The Ootto Team · 4 min read · September 9, 2026
How to use this
1Connect Claude to Instagram
Connect Claude to your Instagram account
One click opens Claude with the connector already filled in - sign in, authorize, and it's live. No key to copy, no setup outside your browser.
https://mcp.ootto.ai/mcpConnect2Add the skills
Once Claude can reach your account, give it the methods to work with. Clone the free repository and Claude discovers the skills automatically.
git clone --depth 1 https://github.com/Ootto-AI/claude-content-skills.git && bash claude-content-skills/install.shBrowse all 30 skills on GitHubInstructions: how to connect your Instagram account to Claude
Connect above does this for you. If Claude ever opens the dialog empty, here's exactly what goes where:
One prompt, and Claude builds the whole carousel.
On Claude Pro or Max, switch to Opus before you build. It makes a visibly better carousel.
A reel is motion. A carousel is the format someone stops on, swipes through, and screenshots. Same connector, same brand, a different medium, and the whole thing still starts with one sentence. Here is exactly how it works.
Set it up in Claude
Start a new project
Open Claude and go to Projects. Create one called Carousel Maker so every prompt and result you build with it live in one place.
Add the Ootto connector
Add a custom connector named ootto pointed at https://mcp.ootto.ai/mcp. It is the same connector every reel customer already uses, and it works the same way for carousels.
One prompt, whole carousel
Ask Ootto to find a viral carousel for your niche and make it in your tone. It researches what is actually working first, then Claude writes the cover, every slide, and the caption.
Approve, then post
Nothing goes out on its own. Look over the slides Claude built, then post straight from the same conversation.
Find a viral carousel for my niche and make it in my tone.
Ootto studies real carousels already working in your niche before Claude writes a single slide, so what comes back is grounded in what is actually working, not a guess.
What comes back is a finished carousel, not a script for one. The cover is built to earn the first swipe. Every point slide carries one real idea, not a restatement of the one before it. The last slide asks for a single thing. Every slide renders in your own brand's colors, type, and either your real photos or licensed stock, never an invented image standing in for one. Approve it, then post it.
Ootto
Your 24/7 Instagram Growth Operator
Skip the manual setup
- Posts finished Reels straight to your Instagram
- Real motion-graphic Reels, not slideshows
- Built around your own photos and footage
- Finds winning content opportunities in your niche
- Writes on-brand scripts and captions
- Answers every comment by your own keyword rules
- DMs qualified leads and starts the conversation
- Runs up to 50 Instagram accounts
One AI. Every Post. Every Comment. More Leads. More Sales.
What it learns about you
This runs on the same Brand Brain that builds your reels. Ootto reads your website, your connected Instagram, and research on your niche to learn your tone, your content pillars, the hooks that already work for your audience, and hard rules for what you will never say. You can correct any of it by hand, and the correction sticks for every carousel and reel that follows. It is why a carousel built this way reads like your account, not like an AI wrote it.
See the same brand rules read back in one board in the connector walkthrough, niche, audience, voice, pillars, and hooks, before a single carousel or reel gets made.
Running more than one account
Ootto is not locked to one Instagram. From Accounts in the sidebar, press Add account and onboard a second, third, or fiftieth client the same way you onboarded the first: one box for their website, Instagram handle, or niche, an optional Instagram connect, and Ootto builds them their own Brand Brain and their own research board, kept completely separate from every other client you run.
Switch which one the app is working on from the Active brand picker at the top of every page, or press Make active on any card back in Accounts. Either way, the dashboard, research, and every reel or carousel Ootto builds follow whichever brand is active.
One thing stays the same across every brand you add: your plan, your credit balance, and your connector key. Connect Ootto to Claude once and it reaches every account under your login, and you just say which client you mean. Everything else, the brand, the Instagram connection, the reels and carousels, is its own, per account.
Ootto shows this as N of 50 brands on the Accounts page, the real allowance on a paid plan. If you are already running more accounts than your plan includes, you keep every one you have. The limit only applies to adding another.
Frequently asked questions
Do carousels need the same connector as reels?
Does Ootto post the carousel without me approving it first?
Can Claude build a carousel without the connector?
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Route A: do it yourself
Start with the exact free skill for this outcome
MIT, no account, no email. Install first, then run the command for your account.
For this outcome: Content Factory
git clone --depth 1 https://github.com/Ootto-AI/claude-content-skills.git && bash claude-content-skills/install.sh
Installs the free MIT Content Skills bundle into ~/.claude/skills in one shot.
/content-factory - my niche is [niche], model this reel: [reel URL], my handle @..., CTA keyword GUIDE
Runs the full pipeline order for the post: research, hook, script, build, caption, and comment-to-DM lead setup.
Route B: let Ootto run it
Ootto replicates this on autopilot
Open the dashboard, connect once, then let the pipeline handle research, production, and lead replies.
Open the connector dashboard
Go to /content/login, sign in, and open your Ootto content dashboard.
Add Ootto to Claude
Use the one-button Add flow so Ootto appears in Claude's Connectors panel.
Claude shows the connector
The connector lands in Claude's Connectors settings, confirming Ootto is wired.
Board reads back your context
Your audience, pillars, voice, and creator signals are filled from account context.
What is actually working now
Ootto pulls what is moving in your niche and loads ranked examples in board.
Reels post, comments get answered
Finished reels publish to Instagram and comments are answered with public replies plus DM follow-ups.
Ootto
Run Ootto in your Claude
Skip the manual setup
- Finds winning content opportunities
- Creates on-brand Reels and captions
- Replies to comments instantly
- Starts personalized DM conversations
- Qualifies leads automatically
- Helps book calls and drive sales
- Learns and improves with every interaction
One AI. Every Post. Every Comment. More Leads. More Sales.
Get started$1 today, non-refundable - starts your 7-day trial, then $48/mo. Cancel anytime.
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